Consumer Generated Media Manager

Category: corporate
Location: Louisville, KY Description

The new position plays a key role in leading the companyâ??s overall corporate and brand communications digital strategy in the public relations function. Specifically, this position will set the strategic direction for all internet communications including proactive and crisis management to promote and protect brand image using a blend of traditional media and CGM experience. Responsibilities include creation of pro-active, innovative and creative annual plans for activities that span the entire spectrum of Consumer Generated Media, blogs, podcasts, RSS Feeds, social networks, social media technologies - as well as traditional public relations communications materials (press releases, Q&Aâ??s, b-roll, video production, etc.). The role performs technical/creative activities on the internet and those related to web site. The individual will work with Yum! PA and the brands to identify issues management topics and to monitor and manage those messages online. The position will also provide on-going best practices and education to continually improve the companyâ??s CGM/on-line presence.



JOB FUNCTIONS:

- Lead strategy and execution for internet communications spanning pro-active, brand-building and crisis management activity. Use blend of PR communications skills including media relations and on-line strategic and technical expertise to create overall internet plans and employ tactics.

- Responsibilities include creation of pro-active annual plans for activities that span the entire spectrum of Consumer Generated Media, blogs, podcasts, RSS Feeds, social networks, social media technologies - as well as traditional public relations communications materials (press releases, Q&Aâ??s, b-roll, video production, etc.). Help drive creative Buzz and WOM to cut through the clutter. Write materials and execute plans.

- Work with Yum! and individual brands on developing online media plans to compliment the traditional PR plans.

- Manage monitoring tool for regular analysis, insight and action steps. In addition to pro-active plans, create clear, formalized process for early identification and rapid response plan.

- Perform technical/creative activities on the internet and those related to web site.

- Conduct and cascade on-going best practices to continually improve CGM communication. Conduct regular reviews of CGM-activity to ensure optimal experience for internet/web site customers.

- Continually increase organization knowledge about CGM through presentations and teaching.

- Measure on-going activities and their effectiveness â?? use ROI measurement tool.

- Responsibilities also include traditional media role such as acting as spokesperson, writing press materials, creating b-roll, etc.



Requirements

EDUCATION:

- Bachelors Degree, ideally in journalism, marketing, technology or telecommunications. Masters or MBA preferred



EXPERIENCE (and other qualifications)

· Track record of leading successful on-line PR communications strategies that blend strong media relations skills with internet skills (pro-active, crisis plus web).

· High expectation for in-depth knowledge of traditional media relations and CGM including setting strategy and ensuring flawless execution of tactics. Experience developing pro-active CGM PR plans that deliver results.

· Experience with traditional media relations, spokesperson duties, creating annual plans, etc.

· Deep understanding of consumers and their needs.

· Leader and strategic thinker â?? creating vision for future.

· Outstanding judgment and ability to react effectively and strategically during crisis.

· Broad understanding of public affairs issues, consumer trends and competition.

· Demonstrated creativity and innovation with Buzz/WOM.

· Understanding of the total business and how communication will have a direct impact on driving results and building the culture.

· Team player working with brands and cross-functional departments.

· Excellent communication skills (written/verbal skills including public speaking).

· Results-oriented â?? ROI Model for on-going measurement to show impact of activities.

· Avid learner â?? always seeking new and better ways to improve processes.

How to Apply

email sarah.beauerle@yum.com